House of Juniper

Storing and tracking behaviours

Cookie Policy

Our cookie policy aims to clearly outline how we use cookies to record information such as your preferences, shopping basket contents, and provide anonymised tracking data to third party applications like Google Analytics.

What are cookies?

This site uses cookies. These are small text files that are placed on your computer or handheld device to help the website provide a better user experience.

What are cookies used for?

In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics.

How can I handle cookies?

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

Google Analytics

On the House of Juniper website we use Google Analytics which sets first party cookies via a piece of JavaScript code which is added to all pages. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google). The following Google Analytics cookies are used on this website:

  • __utma Cookie – A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma Cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
  • __utmb Cookie & __utmc Cookie – These cookies work in tandem to calculate visit length. Google __utmb Cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb – counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics.
  • __utmz Cookie – Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data. This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
  • __utmv Cookie – Google __utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities

Google Ads tracking Tags: Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites. You can opt-out of cookies on

Book System Cookies

Pages located on the “” domain are powered by the SuperControl booking system for House of Juniper.

This booking platform will store information about you using cookies which we can access when you visit our site in the future. We do this to process online bookings.

The booking platform will also use a service provided by Google Analytics which uses cookies to allow us to count page visits and traffic sources so we can measure and improve the performance of our site.

The booking platform’s cookies will have the following filenames:

  • savedbooking-46661
  • __utma
  • __utmb
  • __utmc
  • __utmz

More information on deleting or controlling cookies is available at